Group Marketing Manager

About Us:

LIONLEAD Real Estate is a dynamic and growing real estate company which operates in Cape Town and Johannesburg dedicated to providing exceptional service and innovative marketing strategies. We specialize in residential real estate, offering top-tier solutions for buyers, sellers, and investors. We are looking for a creative and detail-oriented Group Marketing Manager to join our team and drive our marketing efforts forward.

The Group Marketing Manager will be responsible for developing and implementing marketing strategies to promote our real estate listings, brand, and services. This role involves managing social media platforms, creating engaging content, coordinating advertising campaigns, and supporting agents with marketing materials. The ideal candidate is a self-starter with excellent communication skills and a passion for marketing.

Core Responsibilities

• Marketing Strategy Development:

  • Develop and execute detailed marketing strategies to grow brand presence and generate leads ensuring alignment with business goals and target audience needs.

  • Develop and manage marketing budgets for projects, ensuring maximum ROI.

  • Streamline accurate and relevant reporting of ongoing progress.

  • Conduct market research to understand competitive landscape, buyer personas, and emerging trends in the housing market.

  • Tracking performance metrics, generate reports, and present results to Management.

• Campaign Management:

  • Lead end-to-end marketing campaigns across multiple channels (online, offline, and events) to promote project, property and a group of companies.

  • Coordinate with creative teams to develop marketing materials including brochures, websites, advertisements, social media content etc.

  • Monitor and measure campaign effectiveness, adjusting strategies based on data-driven insights and results.

• Brand Positioning and Messaging:

  • Ensure consistent brand messaging across all marketing platforms for various projects.

  • Develop compelling content and narratives that communicate the unique selling points of the real estate brand.

  • Collaborate with designers and copywriters to produce engaging content.

• Lead Generation and Sales Support:

  • Work closely with the sales team to generate qualified leads through targeted marketing efforts.

  • Drive maximising of lead conversion ratios for property viewings and sales.

  • Coordinate the development of sales tools, such as templates, presentations and pitch materials, that help close sales.

  • Coordinate with operations teams on property viewings, open houses, and other client-facing events.

• Digital Marketing:

  • Oversee the development and execution of digital marketing strategies, including search engine optimization, social media, and all other marketing strategies.

  • Manage and optimize the company website, ensuring it effectively showcases the brand, the agents and properties effectively.

  • Utilize analytics tools to track and report on digital marketing performance.

• Stakeholder Collaboration:

  • Collaborate with internal departments & agents to craft property marketing plans that drive engagement & sales, ensuring marketing efforts align with project timelines and objectives.

  • Build relationships with external agencies, media, and industry partners to leverage cross-promotion opportunities.

Minimum Requirements

• Education:

  • Degree in Marketing, Communications, or related field.

• Experience:

  • Proven experience (5+ years) in marketing within real estate is beneficial and

  • A minimum of 2+ years’ Lead experience within target driven environment.

  • Strong understanding of housing market trends, buyer behaviour and conducting thorough Comparative Market Analysis.

  • Experience managing marketing campaigns.

  • Proficient in digital marketing tools (SEO, PPC, social media, email marketing, Google Analytics, etc.).

  • Experience with CRM systems, marketing automation tools, and content management systems (CMS).

  • Experience with regulatory compliance obligations for PPRA and FICA

Additional Requirements

• Skills:

  • Exceptional written and verbal communication skills, with a keen eye for detail.

  • Creative thinking with the ability to develop innovative marketing strategies.

  • Strong project management skills and ability to manage multiple initiatives simultaneously.

  • Ability to analyse data and derive insights to refine marketing strategies.

  • Proficiency in Microsoft Office Suite and design tools like Adobe Creative Suite (InDesign, Photoshop, Illustrator) is a plus.

• Personal Attributes:

  • Results-oriented with a passion for achieving marketing goals.

  • Proactive and self-motivated with excellent problem-solving abilities.

  • Strong interpersonal and relationship-building skills.

  • Ability to work in a fast-paced, deadline-driven environment.

  • Bilingual English and Afrikaans advantageous

  • High-energy, professionally conducted applicant.